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ROUGJ X LIU JO

For Liu Jo Beauty, each season evolves into a new visual narrative that transcends aesthetics to connect emotionally. Every concept, developed from curated moodboards to final imagery, reinterprets the brand’s values — femininity, confidence, and elegance — through a contemporary lens. The result is a luminous, sensual language that captures the timeless sophistication of Liu Jo with a fresh, modern spirit.

ART DIRECTION – PHOTOGRAPHY – VIDEO

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Creative Direction: Francesco Roncaglia