VALETUDO
The neo-pop aesthetic, which draws heavily on the world of 3D graphics, places great emphasis on the plastic and statuesque sheen of textures, resulting in a captivating and immersive visual experience. This combination of modern and vibrant visual elements is perfectly suited to the Gen Z target audience, capturing their attention and making the product or message irresistibly appealing to this digitally native generation.
ART DIRECTION & CONTENT CREATION











CREDITS
Playmode Art Director: Alessia Buiatti
VALETUDO
The neo-pop aesthetic, which draws heavily on the world of 3D graphics, places great emphasis on the plastic and statuesque sheen of textures, resulting in a captivating and immersive visual experience. This combination of modern and vibrant visual elements is perfectly suited to the Gen Z target audience, capturing their attention and making the product or message irresistibly appealing to this digitally native generation.
ART DIRECTION & CONTENT CREATION











CREDITS
Playmode Art Director: Alessia Buiatti